About SameDay Co
Built for one job: filling New Zealand clinic calendars.
A specialist agency, not a generalist that also takes clinics. Five services, three professions, one number, and a compliance standard that is the product rather than the fine print.
The person doing the work
You are hiring a person, not a floor of account managers.
Bishal Barua
Founder and operator
I run all five services myself: the ad accounts, the local SEO, your Google Business Profile, the website the ads point at, and the follow-up that catches enquiries after the front desk has gone home. Nothing is handed down a chain and diluted, and no junior learns the health rules on your budget.
I read your profession's advertising rules before I write a word of copy, because it is your registration carrying the risk and not mine. Every claim gets its evidence attached before it runs, in a register that belongs to you, and nothing goes live without your written sign-off.
That is also why the track record boxes further down this page are still empty. I would rather show a clinic an honest blank than a number I cannot put a source against.
- Role
- Founder and operator. One person, start to finish.
- Builds
- Google and Meta Ads, local SEO, Google Business Profile, clinic websites, AI automation.
- Measured on
- Cost per booked first appointment, counted at your front desk.
- Answers to
- Your written sign-off, and the advertising code your profession is held to.
Every campaign that runs in your name has mine on it too. That is the whole reason this is built the way it is.
Why this exists
Mission and vision.
Mission
To give New Zealand clinic owners marketing that fills the calendar without putting their registration at risk. Every ad, page, post and message built to their profession's advertising rules from the first word, measured against booked appointments, and owned outright by the clinic.
Vision
That compliance stops being the thing clinics hope nobody checks and becomes the reason their marketing outperforms. The practitioners who can evidence every claim they make should be the easiest ones for a patient to find.
Service
What we do
Five services, run as one build. Demand, conversion, and the follow-up that stops enquiries going cold.
Track record
Track record
My own record, not the agency's. Every account below is one I personally ran: seven years of paid search and paid social across five markets, read off the accounts themselves.
7
Years running paid acquisition
Since March 2019
16
Businesses and clinics worked with
Eight of them clinics
US$966K
Ad spend managed
About NZ$1.64m
5
Markets served
US, Canada, Sweden, Brazil, Mexico
US$1.70M
Tracked revenue returned
About NZ$2.90m
1,074
New patients and clients booked
Across the eight clinic accounts
Principles
Five rules the work is held to.
01
Say the number, or say you do not have it.
Nothing published here is a figure without a source behind it. Where the proof is still being prepared, the page says so and leaves the space visibly empty rather than filling it.
02
Compliance is the build, not a review at the end.
Every claim gets its evidence attached before it is written, in a register that belongs to you. You could hand it to your professional body tomorrow without preparing anything first.
03
You approve everything before it runs.
Your registration carries the risk, not mine. Nothing goes live without your written sign-off, because in New Zealand the practitioner is responsible for advertising run in their name and no agency has ever absorbed that for them.
04
One number, honestly counted.
Cost per booked first appointment, counted at your front desk. Not leads reported by a platform that earns more when you spend more.
05
Kill criteria agreed in writing.
We agree what a booked visit may cost before the advertising stops deserving your money. If 90 properly funded days cannot beat that ceiling, I put it in writing and recommend stopping. You should fire advertising that does not work, including mine.
Standards
The standards this is built to
Not a values statement. These are the specific authorities every piece of work gets checked against before it reaches a patient.
The Chiropractic Board of New Zealand
Sets the advertising standards a registered chiropractor answers to, including the restrictions on testimonials and on claims about outcomes.
The Dental Council of New Zealand
The equivalent authority for dental practices, with its own expectations for what a practice may say about the treatments it provides.
The ASA Therapeutic and Health Advertising Code
Applies across New Zealand health advertising whatever the profession, and governs what a health claim has to be able to substantiate.
Medsafe and the Medicines Act
Reaches any advertising touching prescription or injectable treatments, which is why medical aesthetics carries the most tangled rulebook of the three verticals.
The Fair Trading Act
The commercial floor under all of it: no misleading representations, and substantiation held before a claim is made rather than after it is challenged.
The Unsolicited Electronic Messages Act
Covers the automated email and SMS side: consent, clear identification of the sender, and a working unsubscribe on every message that goes out.
One name is deliberately missing from that list: AHPRA. That is Australia's regulator, and the clinic-marketing agencies pitching New Zealand quote it constantly. Your rules are your own, and knowing which ones is the first part of the job.
The free Ad Check
Two written pages on your clinic's advertising. Free.
Your ads, site and Google profile wording, reviewed against your profession's advertising rules, the ASA Therapeutic and Health Advertising Code and the Fair Trading Act. In your inbox within two NZ business days. No call, no follow-up sequence, no obligation.
Free · Async · Two NZ business days