The system
The Full-Calendar System
For NZ clinics: ads built to your board or regulator's rules, a booking path that works, and automation that catches the calls you miss.
What gets built
Five things, filed under the stage they serve.
A clinic does not have an SEO problem or an ads problem. It has a stage where patients stop moving, so that is where the work is filed.
Attract
Board-safe campaigns and a local presence that puts the clinic in front of people already looking.
- One Board-safe campaign built and running on Google or Meta
- Local SEO baseline: citations checked, categories, services, hours
- Google Business Profile fixed and kept current
Book
The click has one job: turn into a booked first appointment.
- A booking landing page built to convert, not to look busy
- The online booking path checked end to end on a phone
- Conversion tracking so every booking is counted once
Show
Booked is not the same as seen. This stage closes the gap.
- Reminder and confirmation messages that go out on their own
- Missed-call text-back, sent automatically
- An after-hours reply so nobody waits until Monday
Grow
One number runs the account: cost per booked first appointment.
- A monthly report against cost per booked first appointment
- Review requests to the patients who already said yes
- Kill criteria agreed up front, so a losing test gets stopped
One number runs it all
Cost per booked first appointment.
Verticals
Clinics we build this for
Same system, different pressure points. If your clinic is not one of these three, say so on the application and we will tell you honestly whether it transfers.
Chiropractic
The vertical we know best. Long courses of care, high no-show cost, and a phone that rings while the practitioner is in with a patient.
Dental
Higher patient values, longer decisions, and a booking process that usually loses people between the enquiry and the first appointment.
Medspa
Shorter decisions and more competition, so the map listing, the reviews and the speed of reply do most of the work.
Sequence
After you apply
- Step 1
Day 1
Access and approvals
- Step 2
Days 2 to 4
Build
- Step 3
Day 5
Live
- Step 4
Weeks 2 to 8
Optimise
- Step 5
Day 60
Progress review
Every month
What we run every month
Ads managed, optimised and reported
Google Business Profile posts and review replies drafted for your approval
Quarterly citation check plus a monthly ranking line
Landing page hosting and uptime, plus one content change a month
Automation monitoring, plus one flow tweak a month
What is an add-on
A full clinic website
A second location
New automation flows beyond the built set
Extra landing pages and new campaigns for new services
Rebuilds after you change your booking software
Pricing
The price is on the page.
Build $2,450, then $790 to $1,290 a month plus ad spend
All prices are in NZD and exclude GST.
Foundation Build
$2,450
one-time
- One Board-safe campaign built, Google or Meta (the other is added on the Full plan)
- Booking landing page
- Google Business Profile fixed
- Local SEO baseline: citations checked, categories, services, hours
- Missed-call and reminder automation
- Conversion tracking
Live in 5 NZ business days from approvals, or the build fee is waived.
Core
$790
One channel
One advertising channel managed, optimised and reported, plus the whole maintained scope.
Full
$1,290
Meta and Google
Both channels managed, optimised and reported, plus the whole maintained scope.
Ad spend runs $600 to $3,000 a month and you pay it to Google and Meta directly, never to us.
No lock-in. 30 days' notice. You own every account, page and asset, during and after.
The first three NZ clinics get 25% off the first three months. The build stays at $2,450.
Guarantees
What we stand behind
A compliant build, or we fix it at our cost.
If something we wrote or built would not stand up to the advertising rules, we correct it and you are not billed for the correction.
No lock-in.
Month to month, 30 days' notice, and you keep every account, page and asset.
Kill-criteria transparency.
We agree in the proposal what a losing test looks like and when we stop it. You see the same numbers we do.
Never guaranteed: patient numbers, revenue, or return on investment.
We will not promise a patient a health outcome, and we will not promise you a revenue figure. What we commit to is the build, the speed, the reporting and the fix at our cost if we get the compliance wrong.
Plain English
Words worth knowing
Cost per conversion
What you paid in ads for one enquiry. Useful only next to what an enquiry is worth to you, which is why the calculator asks.
Impression share
How often your ad showed up out of all the times it could have. Low share usually means budget or bid, not bad ads.
Google Business Profile
The map listing. For a clinic it is often the highest-leverage listing to get right, and it is the cheapest thing on this page to fix.
FAQ
Questions we get asked
- What do I actually pay in month one?
- $2,450 for the build, $790 to $1,290 for the plan, and your ad spend to the platforms.
- What if the ads do not work?
- We agree kill criteria in the proposal, we report against cost per booked first appointment, and you can stop on 30 days' notice keeping everything we built.
- Do I have to change my booking software?
- No. We build around the booking path you already use and check it end to end. If you change software later, the rebuild is an add-on.
Next step
See it against your own clinic
The free Patient-Flow Check runs this same four-stage pass over your clinic and comes back with the three things to fix first.
Get the free Patient-Flow Check