Chiropractic clinic B
The most expensive leads in the set, and what they were worth
Forty-five leads at $101.46 each, thirteen of which became patients. This is the most expensive cost per lead and the smallest lead count of the eight accounts here, and it is published for exactly that reason: a portfolio that shows only its cheap accounts is not a portfolio, it is a selection. What the page cannot do at 45 leads is prove a pattern, and it does not claim to.
Chiropractic · US$4,565.84 · Published 2026-08-05
The numbers
What the account actually did.
Figures are as recorded in the platform export for this account. United States dollars as spent, New Zealand dollars underneath at the rate on the methodology page.
- Ad spend managed
- $4,565.84NZ$7,769
- Leads
- 45
- Cost per lead
- $101.46NZ$172.63
- Qualified leads
- 3272% of leads
- New patients
- 1339% close rate on qualified leads
- Cost per new patient
- $361.34NZ$614.82
Two limits on this account. First, 45 leads and 13 patients is a small sample: read it as direction, not as a rate you can rely on. Second, the platform-level CPM and CTR rollup does not reconcile with the campaign rows, so neither is published here. Campaign-level CPM ranged from $28.94 to $56.47.
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The contradiction
Hook rate correlated with cost per lead at -0.71, though the export does not say across how many line items, so read it as a direction and not as a test. The best line item in the account also had the account's best form conversion rate, 3.46%, against 2.76% account-wide.
01
What the account was
This account ran $4,565.84 of Meta Ads spend across 45 leads over the reported period, the smallest lead count of the eight accounts in this set, at a blended $101.46 cost per lead. The exact campaign window is still being confirmed against the platform export.
Forty-five leads is a small number, and it is treated as one throughout this page: read every rate below as a direction rather than something to rely on. The clinic is anonymised throughout and the market it operated in is not stated.
02
Split the account at 35% hook rate
Line items at a 35% hook rate or better spent $2,089.43 and produced leads at $54.99. Line items below 35% spent $345.40 and produced leads at $115.13, roughly double. Hook rate correlated with cost per lead at -0.71 across the account, though the export does not say how many line items that correlation covers, so it is a direction and not a test.
The best line item in the account, $1,278.20 spent for 24 leads at $53.26 each, also had the account's best form conversion rate, 3.46% against 2.76% account-wide, and a 39.19% hook rate.
Chiropractic clinic B, hook rate segments
Split the account at 35% hook rate
Split the account at 35% hook rate. Bars are United States dollars. 35% hook rate or better, $54.99. Under 35% hook rate, $115.13.
- 35% hook rate or better$54.99
$2,089.43 spent
- Under 35% hook rate$115.13
$345.40 spent
These bands cover $2,434.83 of the $4,565.84 account, so a little over half. The rest of the spend sits in line items the export does not give a hook rate for.
03
Forty-five leads to thirteen patients
45 leads became 32 qualified leads, a 72% qualification rate, and 32 qualified leads became 13 new patients, a 39% close rate. Cost per new patient came out at $361.34.
Every step in this funnel is a small number and should be read as one. Thirteen patients is not enough to prove a rate holds; it is enough to show what this account, at this cost per lead, actually produced.
Chiropractic clinic B, results summary
Leads to patients
Leads to patients. Leads: 45. Qualified leads: 32, 72% of leads. New patients: 13, 39% of qualified leads.
- 45Leads
- 32Qualified leads
72% of leads
- 13New patients
39% of qualified leads
Forty-five leads. Every step here is a small number and should be read as one.
04
What transfers to a New Zealand clinic
At a 39% close rate, this account's $101.46 lead produced patients at $361.34 each. Whether that trade-off works for a clinic is a question about that clinic's own average patient value, and that is the clinic's number, not one published here.
This account is published at 45 leads and a $101.46 cost per lead for exactly that reason: a portfolio that shows only its cheap accounts is not a portfolio, it is a selection. What a small, expensive account can show is the shape of a trade-off, not proof that the trade-off always pays.
More
Other chiropractic accounts.
- US$14,616.97The lowest qualification rate in the set, and the highest close rate67% of leads qualified, the worst in the set. 45% of those became patients, the best in the set.
- US$14,528.74One shared budget, and the line item taking 38% of itThe line item taking 34% of spend produced 56% of leads. The one taking 38% produced 21%.
- US$9,937.74Two creatives with the same CTR and a 57% gap in cost per leadCTR 1.84% against 1.75%. Cost per lead $21.27 against $33.33. The metric that moved with the gap was hold rate.
Case studies reflect specific clinics and circumstances. Outcomes depend on market, budget, competition, clinic capacity, reception follow-up, timing and account history. Figures are historical examples, not typical-results claims, forecasts or guarantees.
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