Service 04
Clinic websites built to book appointments
Every dollar of advertising you spend has to survive your website. Most clinic sites were built to look like a brochure and were last touched three years ago.
Free, no obligation. You get the findings whether or not we work together.
The problem
What is going wrong now.
The site loads slowly on a phone, which is where nearly all of your traffic is. The booking button is below a paragraph about the practice philosophy. Treatment pages either do not exist or read like a pamphlet. And somewhere on it sits a wall of patient testimonials, which is restricted in New Zealand health advertising and banned outright for several professions. It has been there since the build.
What you get
Everything in this service, listed.
A fast, mobile-first site on modern tooling, not a page builder that gets slower every year.
One clear booking path on every page, wired into the booking system you already run.
Treatment pages carrying the searches worth ranking for, so the website and the SEO are one build.
Copy written to your profession's advertising rules, with the claims register behind it.
Tracking that counts booked appointments, not form views.
You own the domain, the hosting account, the code and the content.
To supply
Proof for this service
The case detail for this service is being prepared: the market, the date range, the spend and the verified result. It goes here when every figure can be evidenced. Nothing on this site is a number without a source behind it.
How it works
Three steps, in this order.
01
Map the booking path.
What a new patient needs to know before they will book, and what is currently stopping them. That decides the pages, not a template someone bought.
02
Build, stage, get your signature.
The site is built and staged, and the full copy goes to you for written sign-off before anything is public. Same rule as the ads, for the same reason: your registration, your approval.
03
Launch and measure.
Speed, mobile rendering and tracking verified at launch. After that the site is judged on the same number as everything else: the cost of a booked first appointment.
Compliance
Where this service touches your registration.
The website is usually where a clinic carries the most compliance risk, because it is the oldest thing they own and nobody has re-read it since launch. Patient testimonials and quoted reviews on your own pages are restricted in New Zealand and banned outright for several professions. Everything published carries its evidence, and everything goes to you for written approval first.
Straight answers
The three questions everyone asks.
The rest of the system
This one works hardest with the other four.
The free Ad Check
Two written pages on your clinic's advertising. Free.
Your ads, site and Google profile wording, reviewed against your profession's advertising rules, the ASA Therapeutic and Health Advertising Code and the Fair Trading Act. In your inbox within two NZ business days. No call, no follow-up sequence, no obligation.
Free · Async · Two NZ business days