Service 01
Google and Meta ads for New Zealand clinics
The fastest way to put patients in next week's calendar, and the single place a clinic carries the most regulatory risk. Both facts get taken seriously here.
Free, no obligation. You get the findings whether or not we work together.
The problem
What is going wrong now.
Most clinic ad accounts are spending on the wrong thing. Broad match burns the budget on searches that were never going to book. Meta boosts a post with no offer and no form. The platform reports leads and your front desk never meets them. Worse, the copy pulling those clicks is usually copy your professional body would make you substantiate, written by someone who never checked.
What you get
Everything in this service, listed.
Google Search campaigns built around treatment and suburb intent, not broad match guesswork.
Meta campaigns running compliant instant forms that never ask a health question.
Conversion tracking that counts booked first appointments at your front desk, not platform-reported leads.
A claims register behind every statement, so each line can be substantiated on request.
Written approval on every asset before it runs, and moderated comments after it does.
A monthly written scorecard: spend, booked appointments, and what each one cost.
To supply
Proof for this service
The case detail for this service is being prepared: the market, the date range, the spend and the verified result. It goes here when every figure can be evidenced. Nothing on this site is a number without a source behind it.
How it works
Three steps, in this order.
01
Audit and claims register.
Your current ads, wording and landing pages get reviewed against your profession's rules, the ASA Therapeutic and Health Advertising Code and the Fair Trading Act. Every claim we intend to make has its evidence attached before it is written.
02
Build, then get your signature.
Campaigns, tracking and forms are built and the whole set goes to you for written sign-off. Nothing runs before you have signed it, because nothing runs in my name.
03
Measure to the booked visit.
Cost per booked first appointment is the number that runs the account. Kill criteria are agreed up front: if 90 properly funded days cannot beat the ceiling, I say so in writing and recommend stopping.
Compliance
Where this service touches your registration.
Advertising is where clinic exposure is highest. Your professional body holds you, not your agency, responsible for every word run in your name, and "the agency wrote it" has never been a defence. So every ad comes off a claims register, goes to you for written approval, and stays clear of testimonials and outcome promises from the first draft.
Straight answers
The three questions everyone asks.
The rest of the system
This one works hardest with the other four.
The free Ad Check
Two written pages on your clinic's advertising. Free.
Your ads, site and Google profile wording, reviewed against your profession's advertising rules, the ASA Therapeutic and Health Advertising Code and the Fair Trading Act. In your inbox within two NZ business days. No call, no follow-up sequence, no obligation.
Free · Async · Two NZ business days