Service 02
Local SEO for New Zealand clinics
Ads stop the day you stop paying. Search compounds. The two run together, and the same compliance standard covers both.
Free, no obligation. You get the findings whether or not we work together.
The problem
What is going wrong now.
Most clinic sites rank beautifully for the clinic's own name, which the patients who already know you were going to type anyway. The searches that bring new patients (the treatment plus the suburb) go to whoever bothered to build a real page for them. Meanwhile agencies sell rankings for keywords nobody books from, because those are the easy ones to win and put in a report.
What you get
Everything in this service, listed.
A page for each treatment you actually want more of, written for the search rather than for the brochure.
Suburb and catchment pages where the search volume justifies one, never thin duplicates.
Technical work: speed, mobile rendering, crawlability, internal linking, local clinic structured data.
Review handling that stays inside the rules your profession sets.
Monthly written reporting on rankings, clicks and, where it can be traced, bookings.
To supply
Proof for this service
The case detail for this service is being prepared: the market, the date range, the spend and the verified result. It goes here when every figure can be evidenced. Nothing on this site is a number without a source behind it.
How it works
Three steps, in this order.
01
Map the searches worth having.
Every treatment and suburb search in your catchment, sized by volume and by how close it sits to a booking. Vanity keywords get cut before any work starts, not after they have been billed for a year.
02
Build the pages that are missing.
One page per real search intent, written to your profession's advertising rules with the same claims register that sits behind the ads. A page that ranks and breaches is worse than no page.
03
Fix the technical floor, then compound.
Speed, structure and internal links get fixed once. After that the work is monthly: new pages, refreshed pages, and reporting that shows which ones are earning their place.
Compliance
Where this service touches your registration.
Your website is advertising. Everything your professional body restricts in an ad is restricted here too, and patient reviews quoted on your own pages are the most common breach in New Zealand clinic marketing. Review handling is built to the same standard, so nothing gets published on your site that you would have to take down.
Straight answers
The three questions everyone asks.
The rest of the system
This one works hardest with the other four.
The free Ad Check
Two written pages on your clinic's advertising. Free.
Your ads, site and Google profile wording, reviewed against your profession's advertising rules, the ASA Therapeutic and Health Advertising Code and the Fair Trading Act. In your inbox within two NZ business days. No call, no follow-up sequence, no obligation.
Free · Async · Two NZ business days