For NZ chiropractic clinics
Everything that fills a chiropractic calendar, built to NZ rules
The one vertical I have researched end to end: the Board's wording rules, the ACC co-pay maths, and which suburbs actually search for you. Five services, run as one build.
No lock-in · You own every account · Written approval before anything runs
Compliance-first
Built to the Chiropractic Board of New Zealand.
Your advertising answers to the Chiropractic Board of New Zealand, alongside the ASA Therapeutic and Health Advertising Code and the Fair Trading Act. The Board holds you, not your agency, responsible for every word run in your name. That is the rulebook SameDay Co builds to, from the first draft.
The full compliance layer is included, never an upsell: written approval before anything runs, a claims register behind every statement, comment moderation, and zero testimonials.
Your board
the Chiropractic Board of New Zealand
Alongside
- the ASA Therapeutic and Health Advertising Code
- the Fair Trading Act
The Full-Calendar System
The system that fills the calendar.
One system, four stages, the same for every clinic. Compliance is the spine, not a layer bolted on at the end.
Attract
Compliant demand, not boosted noise.
Google Search and Meta ads written from a claims register, where every statement carries its evidence. Factual angles only: convenience (hours, booking, parking), patient education, and any genuine funding path a patient can use (like ACC, where your profession and service qualify). No testimonials, no outcome promises, no wording the rules would make you substantiate.
Book
Measured to the booked visit, not the click.
Google traffic lands on a tracked booking page; Meta runs compliant instant forms that never ask a health question. The number that runs the relationship is cost per booked first appointment, counted at your front desk, not platform-reported leads.
Show
The booking is not the win. The visit is.
Confirmations and reminders run inside your own booking system, and no-shows are tracked, so spend is judged on patients who actually arrive, not names on a form.
Grow
On the roadmapPartly built. The rest named honestly.
Recall and reactivation now run inside the automation service, on templates you approve first. What is still on the roadmap is the funding-to-plan journey: turning a first funded visit into a considered care plan. When it is ready it will be priced and named as its own thing, never slipped in silently.
One number runs it all
Cost per booked first appointment.
The five services
All five, written and built to the Chiropractic Board's standards before a patient ever sees them.
The proof
The research, already done.
I reviewed the live NZ chiropractic ads findable in Meta's Ad Library and Google's Ads Transparency Centre, scanned 18 and 19 July 2026. About 15 clinics advertise on Meta, and a floor of about 12 have ever run Google Ads, against an estimated 250 to 400 clinics nationally (a Healthpoint directory floor of about 150, with the upper bound not independently verified). Most run none at all. Not one of the 362 Meta ad instances in that export mentions ACC, the one message tied to a funding path the patient can already use, and wording the Board's standards restrict is common among those who do advertise. Both counts are floors rather than a census. The full pattern breakdown is in your Ad Check.
See the full pattern breakdownHonest fit
Right for some clinics. Wrong for others.
A good fit
A good fit: an owner-operated clinic that wants a steady flow of new patients, can take on more capacity, and has at least $1,000 a month across fees and ad spend.
Not a fit
Not a fit, and I will say so on day one: franchises with head-office marketing, clinics already well served by an agency, full books with no associate capacity, referral-only philosophies, or anyone who wants a guarantee of patient numbers (the Board bans me promising outcomes to patients, and the same honesty applies to you).
Kill-criteria
Before launch we agree what a booked visit may cost before the ads stop deserving your money. If 90 properly funded days cannot beat that ceiling, I recommend stopping, in writing. You should fire ads that do not work, even mine.
The guarantee
I guarantee what I control. Nothing I do not.
01
A compliant build, or I fix it at my cost.
Every ad is built to your profession's advertising rules from the first word. If something I wrote cannot be substantiated the way the rules require, I correct it at my own cost, not yours.
02
No lock-in.
30-day notice, no exit fees. You own your ad accounts, pixels and every asset from day one. If you leave, you leave with everything.
03
Kill-criteria transparency.
Agreed cost-per-enquiry ceilings are written into the agreement. If 90 days of properly funded delivery cannot beat them, I say so in writing and recommend stopping, before you have to ask.
Never guaranteed: patient numbers, revenue, or return on investment.
Your profession's rules ban you from promising patients an outcome, and the same honesty applies to me. Anyone guaranteeing you a set number of new patients is either pricing that risk into a fee you are overpaying, or planning to miss. I guarantee what I control: that your ads stay inside the rules, that you own every account, and that you can leave in 30 days.
Straight answers
Every objection, answered in writing.
The free Ad Check
Two written pages on your clinic's advertising. Free.
Your ads, site and Google profile wording, reviewed against the Chiropractic Board of New Zealand, the ASA Therapeutic and Health Advertising Code and the Fair Trading Act. In your inbox within two NZ business days. No call, no obligation.
Free · Async · Two NZ business days